About Us

“Sometimes the puzzle pieces of our life come together in unexpected ways to have dramatic impact on our world.”  - Lee Goldstein, CEO Real Safe Brands

In 2014 Lee was working as COO for a real estate services company in Austin.  Years earlier Lee was a behavioral criminologist working with serial predators.  In late 2014 those two puzzle pieces would snap together, and Lee had an epiphany about how to prevent crime against real estate agents.

That epiphany would lead to the following:

  • The first academic research into crime against real estate agents.
  • The first profile of the typical attacker
  • Two widely praised books on agent safety including that have been adopted by the NAR and multiple brokerage brands.
  • The only crime prevention system in the industry, adopted by thousands of agents, teams, brokerages, associations, and MLSs.
  • A ground breaking methodology that has transformed the way the industry approaches agent safety.
★

Lee Barry Goldstein, CEO

Lee is largely considered the foremost expert on crime against agents. Lee’s books Aegis: A Comprehensive Agent Safety Analysis and Guide for Associations, MLS, and Brokerages and Safe Selling: A Practical Guide to Preventing Crime without Sacrificing the Sale are part of the NAR library and Lee was tapped as a Subject Matter Expert for the National Association of Realtor’s rewrite of its safety class. Many of Lee’s recommendations, such as MLS safety fields, have become initiatives of the NAR Safety Committee. Lee is also the architect of the Collaborative Prevention Model; a crime prevention model being utilized in several environments to prevent crime and improve public safety.
Real Safe Agent is based on the Collaborative Prevention Model. 

★

Collaborative Prevention Model

The Collaborative Prevention Model is a behavioral model developed by our founder, Lee Goldstein, while working with serial predators.

The CPM (Collaborative Prevention Model) represents a breakthrough in the prevention of pattern-based crime, like those against real estate agents. All crimes require there be a motive, means, and opportunity for the crime to occur; if anyone one of those three is prevented then the crime is prevented. The CPM analyzes the type of crimes committed in a particular environment, the profile of those committing the crimes, their pathology, and their pre-curser behaviors (those behaviors they must engage in to commit the crime). The model then calls for developing strategies that use the power of a community to prevent the pre-curser behaviors from bearing fruit for the predator, thereby removing the “means” and preventing the criminal from committing the crime. The CPM then calls for developing strategies for using the power of the community to prevent the environment the predator needs from existing, thereby removing the “opportunity” and thus preventing the crime.

Testimonials

Watch and learn from Real Safe Agent stories