Real Safe Agent was founded in 2014 by CEO Lee Goldstein. In late 2014 Lee was reading an article about agent safety and when he read the line:
“We as agents will keep ourselves in situations where we feel unsafe simply because we are worried about the sale”.
At that moment Lee’s previous experience as a therapist for serial predators came alive and he had an epiphany.
Lee had a vision for the system, understood what the industry had done wrong, what it needed to do to get to zero crime, and designed the first legitimate academic research into crime against real estate agents. Lee invited a friend to lunch to get his opinion, his friend confirmed Lee’s faith in the idea, and 90 minutes after the epiphany Lee resigned as COO of real estate services company.
Now, years later Real Safe Agent:
- is the only crime prevention system in the industry
- is the most widely used product for keeping agents safe
- is the creator of agent safety classes that have been called “a breakthrough”
- has the most widely viewed safety videos in the industry
- has transformed the way the industry approaches agent safety.
Lee Barry Goldstein, CEO
Lee is largely considered the foremost expert on crime against agents. Lee’s books Aegis: A Comprehensive Agent Safety Analysis and Guide for Associations, MLS, and Brokerages and Safe Selling: A Practical Guide to Preventing Crime without Sacrificing the Sale are part of the NAR library and Lee was tapped as a Subject Matter Expert for the National Association of Realtor’s rewrite of its safety class. Many of Lee’s recommendations, such as MLS safety fields, have become initiatives of the NAR Safety Committee. Lee is also the architect of the Collaborative Prevention Model; a crime prevention model being utilized in several environments to prevent crime and improve public safety.
Real Safe Agent is based on the Collaborative Prevention Model.
Collaborative Prevention Model
The Collaborative Prevention Model is a behavioral model developed by our founder, Lee Goldstein, while working with serial predators.
The CPM (Collaborative Prevention Model) represents a breakthrough in the prevention of pattern-based crime, like those against real estate agents. All crimes require there be a motive, means, and opportunity for the crime to occur; if anyone one of those three is prevented then the crime is prevented. The CPM analyzes the type of crimes committed in a particular environment, the profile of those committing the crimes, their pathology, and their pre-curser behaviors (those behaviors they must engage in to commit the crime). The model then calls for developing strategies that use the power of a community to prevent the pre-curser behaviors from bearing fruit for the predator, thereby removing the “means” and preventing the criminal from committing the crime. The CPM then calls for developing strategies for using the power of the community to prevent the environment the predator needs from existing, thereby removing the “opportunity” and thus preventing the crime.
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